Innocent Big Knit International

The Big Knit has existed in the UK for over 10 years, helping raise money for Age UK to help keep older people warm through winter. The campaign has since been expanded to include most of the regions in which innocent operates, and for this campaign, 3 regions were brought together to create one unified campaign which ran in 4 languages across winter 2018. As the lead creative on this campaign I was responsible for the project from start to artwork, working with the local regions to make sure the concept worked in all languages, and even recruiting a fabulous knitting granny to create some bespoke hats.