Cacao 70 Packaging

Cacao 70 had established themselves as the only place to go when you're craving a meal composed entirely of chocolate, but the problem was their artisan branding wasn't appealing to their younger demographic. I was tasked with recreating the brand to appeal to a younger audience or teenage chocolate lovers through all the possible brand touch points, from wall graphics, to packaging, to website design and social media. Over the course of the rebrand Cacao70 saw a significant increase in their following on social media as well as increased sales of their packaged goods across all their locations. This allowed them to develop the brand further in preparation for becoming a franchise